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Product placement occurs when you place the branded content inside the video. For example, your character finishes a marathon, then pops open a can of “Name Brand” soda. Sponsors typically offer product and/or cash for product placement.

Underwriting is when a company or organization funds your video. Most shows on PBS are underwritten by grants from corporations. Public Service announcement videos or content showcasing a theme, social issue/cause, or view of a corporation might be a suitable option for underwriting. This is a good way to get your project funded.

Brand integration is similar to product placement except that the story revolves around the product. A great example of this is the recent movie The Internship. Google wasn’t just a placed brand; the whole story revolved around two guys trying to get a job at Google. If you can create entertaining, viral, brand integration stories, you’ll have no problems finding sponsors who are willing to give you cash.

Banner ad campaigns on our site is a great way to put your brand in front of your target audience.  Essentially banner ads are static advertisement that can appear on select areas of the website where your target audience may be viewing content. The type of banner ad depends on your budget and how precise you want your campaign to be. Here are the banner ad types.

  • Banner ad only-  This is only an image with your message
  • Hyperlinked Banner ad-  This ad when clicked redirects to a full page that talks about your offer
  • Hyperlink Plus-  This is the best option because in addition to all of the above it also provides a link to your website.

Preroll or postroll is when a short five to 30-second advertisement (depending on the length of the video) runs either before or after your video. It can take the form of a commercial or graphic slide with or without voiceover saying, “This video sponsored by …” Many video hosting sites have rules about these types of commercials, particularly if the site is also trying to place ads during your video.

Predefined Ad Space – Recuring Ads



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